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CHALLANGE
Edgy Veggie AB is a Swedish company that started in the spring of 2020 and makes it easy and good to eat meat-free. Edgy Veggie's visual expression lacks a clear design system for packaging to take a stronger position in the market.
CONTRIBUTION
To make a stronger packaging, I created a holistic visual design system, by developing a versatile toolbox that would be adaptable to all packaging, with inspiration from Swedish wheat field.
